Promo Magazine

A New Way to reach artists


by Hannah St James

Regardless of your profession, body shape or budget, there are certain items, which no man should be without. By working to a neutral or universal palette and choosing classic cuts, you will begin to build a collection of pieces that work with many other colours and styles. The following is a list of essentials that form the basis of a versatile and wearable wardrobe.
First and foremost, everybody should have a blazer in a cut that flatters their shape. A good blazer will instantly update any outfit, turning scrappy hipster into chic grunge, and casual daywear into a stylish evening ensemble. This versatile piece can be worn to the office, to a date, for that important interview, almost anywhere. Look for pieces in maroon, navy, grey, white or black for an eternally stylish investment piece that will work with existing wardrobe pieces, for example the faux velvet maroon blazer featured in here, chosen by Stylist David Chapman from the selection at Oxford, Canberra Centre.
It’s one of the laws of the universe that almost everyone looks good in a plain white t-shirt. Don’t underestimate what this simple item can do to help your outfit look clean and put-together. You can wear it under a suit for a nonchalantly sharp vibe, with jeans, subtly referencing the King of Cool James Dean, or with anything in between.
Leather jackets come in many incarnations, and it can be difficult to find the right one for you, however this absolute essential is worth any time spent searching. Aim for a classic colour in a flattering cut (tailored at the waist) and you will be able to wear it for years to come.
Black jeans (skinny or otherwise) are a saviour for men and women alike. There are many affordable styles available, but if you can, it’s worth investing in a quality item as it will fade slower and last longer. Jeans can be worn day or night, and anywhere but to weddings and funerals. Black jeans add a touch of sartorial thought to even the most casual outfit, so take the time to find the right cut for you, and then never take them off.
Everybody needs a v-neck sweater or cardigan, especially men! The V shape gives the neck and shoulders of the wearer a flattering shape and frames the face. V-necks look fantastic with collared shirts and have come a long way from their once preppy image, becoming a wardrobe essential for the well dressed everywhere.
Business and formal shoes are important and a bad shoe can ruin an outfit, so if in doubt opt for a classic style over a trend item. Ideally look for a universal colour like black, or a semi neutral colour like a dark brown or wine shade. A classic brogue or business shoe will be versatile, and leather shoes are best as they breathe, mould to your feet and last longer than synthetic shoes. If choosing an elongated square or pointy toe style, ensure the point of the toe doesn’t extend more than an inch or so beyond the end of your big toe.
Suits can be expensive, so invest in a classic colour that flatters your body, and you will be able to wear it on many different occasions styled with different shirts and ties. The suit may not maketh the man, but it does make a lasting impression, so ensure it’s a quality piece.
Another item that has undergone a massive re branding in the past few years is the humble hoodie, now the go to item for off duty business men and gym-junkies alike. Plain hoodies are ideal as print can look tacky, think grey, navy, black, white or maroon, and style it with your leather jacket for a modern rock n roll twist on what was previously exercise wear.
Our undergarments can often be neglected; however cotton, wool, or natural fibre socks are an absolute must. Feet sweat cups constantly when in shoes and it’s important to wear natural fibres that will allow your skin to breathe while also absorbing liquid, and reducing odour.



Boris Bidjan Saberi

Mike Robinson

With his striking signature monochromatic palette, Boris Bidjan Saberi’s menswear designs invoke colorful adventures infused with the style and grace of his impeccable craftsmanship. Shown to rave reviews in Paris, his Fall/Winter 14/15 collection retains his characteristic structural elements sculpted to the human form whilst displaying a delicate and comfortable edge that would look equally at home on the Parisian streets as they might on a windswept cliff top at the edge of the world. Structural armor is balanced with an organic feel to make these designs a natural compliment to the human contour.

Coming from German and Iranian heritage, Saberi grew up in Bavaria with his parents who were both involved in the fashion industry, however, his chief influences hail from a youth lived through the urban cultures of hip-hop and skateboarding. He honed his craft through studying fashion in Barcelona, where he is now based. His eponymous label was launched in 2007, and he has been on the rise since. Not one for the rugged indie look of regular street skate clothing though, Saberi’s early love of couture has translated to a darker, more formal examination of urban couture that he describes as ‘dark hip-hop’. He extends the feel of his clothing in his current collection by introducing greys and whites to simultaneously retain the formality of the style while displaying an adventurous spirit, dashingly accompanied by his new line of urban daywear and backpacks under his ‘11’ label. The clear influences of neo-Gothic and industrial styling are given an astute haute couture edge by this designer acclaimed as one of the emerging forces in avant-garde menswear design.

Working from his atelier in Barcelona, Saberi has focused his runway shows on Paris, whilst his line of clothing is available in exclusive multi-line boutiques internationally. His designs sit comfortably with other exclusive menswear lines such as those of Carpe Diem and Rick Owens, whilst displaying a very intelligent European edge. Like those designers, Saberi has a focus on individually crafted elements, close attention to detail, and innovative use of layered natural materials. Glistening leather is cut through stridently with softer felt and cotton, aimed at displaying a kind of primitivism to the designs, whilst an urban finish is accomplished with the use of sterling silver and angular geometric patterns.

All Saberi’s designs are carefully hand made, in many cases cut to fit his own body, exemplifying his design philosophy of a spiritual journey as a shielded warrior,


Marina Dojchinov

Neville Antoinette has done what many designers couldn’t. Transcending the boundaries of a traditional approach to design, Antoinette has catapulted to success at break neck speed, with his unusual, dark and couture label, Elliven.

Hailing from Australia, he has already made a mark on the fashion scene. Ushered into a Lady Gaga ‘Born This Way’ concert by a friend; he was brought backstage by the Lady herself, intrigued by what he was wearing. From the meet up Gaga ordered several pieces of the label. Since then, he has gone from strength to strength with the release of his new line, Exoskeletal Recombination. Taking inspiration from crustaceans, and sea life around him, he has

managed to combine his unique aesthetic to his creations. Using many angular shards of fabric, Antoinette has crafted this collection with almost perfect symmetry. The use of leather and organic materials is prevalent within his designs, and the look behind the collection reminds me of a violent, magical world in which Antoinette has created.

This shy and soon to be Londoner is looking to take the world by storm, showcasing his latest collection down the runway in Melbourne for the RAW Design Showcase, and has plans to show in New York and London fashion weeks.
We can’t wait to see where he will go next.

Classical Abstraction

Photography & Editing : Robert Coppa © 2014 All Rights Reserved
Designer and Model : Sarah Joseph Couture
Makeup and Hair : Kylie Eustace


Sara G. Marti

Having been proclaimed as one of New York’s top fifty street photographers, Jesse Wright will make you stop and think with his unique style. Capturing moments which most us would by pass, his focus is on candid shots that encapsulate raw human emotion in everyday life.

Wright creates interesting stories with subjects that are typically overlooked, ignored or taken for granted. What makes him so unique is the way he achieves this goal. Using camera’s that are “less than professional” such as his iPhone, which is what he started out with at the beginning of his photography experimentation.

With a Bachelor’s Degree in Biology and a PhD in Bacterial Genetics, photography was more of a byproduct of his work as a scientist, which has long since evolved into something more personal. Much like his experiments, his photographs are taken with purpose and curiosity. They are a means of studying his immediate environment and a tool into taking a closer look around him. Every photograph he takes holds a story. He uses photography as a means of expressing his views of the world and the interactions between subjects, especially humans in their current environments. Particularly fascinating, aside from his studies of various, clearly captured elements, are his images that he deliberately chooses to leave with a certain lack of focus in various degrees. The level of blurriness seems to leave the story with a greater realm of interpretation for the audience. This is where his artistic communication becomes more abstract, holding a new kind of beauty all of its own.

“I am drawn to candid street photography. I like the challenge and total lack of control of photographing on the street. You’re always operating on the edge of complete failure. Maybe it is some existential thing I struggle with about my own perception of control. Perhaps one might react by attempting to control those things that we can, but the process of photographing on the street is in essence surrendering all control. And that turns me on.

On the street, any moment can be something, and my goal to find out what happens when you put four edges around it. That’s all. There’s not a story or a message or a narrative I am trying to convey. I am only trying to see if I can make a picture that is more interesting or beautiful than the moment itself. There is no motive for me beyond that.”

Jesse Wright has referred to himself as a “lapsed scientist”, though I personally know that the love of science will never leave the artist.

We are both delighted, and excited to keep up with Jesse’s future work. If you’d like to take a closer look at some of the work that he has in his collection, please visit –

KRAMER  O'NEILL  (Street Photographer)
Mike Robinson.

Street Photography: It’s brash, it’s in your face, it’s sometimes unwelcome, mostly you don’t even notice it’s happening, but the results by the masters record life in the raw, and have produced some of the most memorable photographs of all time. The legacy of street photography includes luminaries such as Henri Cartier-Bresson, Joel Meyerowitz, Martin Parr, Bruce Gilden and a whole cadre of members of the Magnum photographic agency. It is, however, a wickedly difficult genre to nail down and perhaps the most exciting part of this photographic endeavor is its currency and democratic nature. Like in all forms of visual art though, there are a select few who emerge representing the exciting face of current work. One such artist is Brooklynite Kramer O’Neill, whose mastery of light whilst keeping an eye on the in-between moments is superb. Like a number of today’s street photographers, Kramer O’Neill is not a full-time photographer. He has a ‘day job’, and this constraint has in fact fueled some of his most successful work. One of his projects, “Same Time Every Day”, records his many, many lunchtimes spent stalking the same location near a former job in midtown Manhattan. When this constraint is applied, what emerges is a consistent story in the life of that location. It also allows O’Neill the best chance to capture classic moments and arrangements of light and form – the hallmark of great street photography.

The people in street photographs are commonly only bit-players on the artist’s stage. This game is really about composition and light. O’Neill’s work demonstrates that he is a patient and observant artist, who’s keen sense of the arrangement of objects, shadows and light allows him to be there as the perfect moment unfolds. This is something he shares with his self-confessed inspiration, Magnum photographer Trent Parke, whose work is celebrated for its fierce examination of light and composition. O’Neill has also then taken his camera and his sense of light to the water, culminating in stunning shots both around and in the water of NYC beaches that are perhaps his most iconic and defining works.

Street photography: the eclectic art. Never to be pinned down, we view the work of artists like O’Neill to see where it is, and where it might go.

Fast Foward Fashion

Fashion is wearable art, and like all arts, it undergoes shifts in public relevance and visibility. During and immediately after world war two, fashion (clothing) was a necessity rather than a statement, and since then it has increasingly become a staple of art, fashion shows and popular culture. However, that said, Hugo Boss famously designed the Nazi soldiers’ uniforms, something the company has since apologized for. Hugo Boss himself was a member of the National Socialist Party, and in this sense, we get a picture of fashion’s place in culture – it both serves and instructs society.
The sexual revolution of the 60s saw the empowerment of women and the empowerment of their aspirations. Out from the little studios came the couture designers. It was an era of barely disguised sexism and barely clad women. Designers picked up on this and started making clothes that women could choose to wear, that did not point directly to their appeal to men. Women were in control and the designers responded. The era of free love also gave birth to the next major influence, the rock and roll and punk of the 70s.
Perhaps the most iconic moments in fashion in the last 50 years come from the late 70s and 80s. The rise of punk freedom designers like Vivienne Westwood, the constant conversation between music, fashion and popular culture, and then later the decision by Anna Wintour at American Vogue to put celebrities on the cover of the magazine cemented fashion as a centerpiece to culture. Now celebrities were not just judged on their life’s work, but also what they wore on the red carpet. From Madonna and Michael Jackson onwards, the popularization of fashion was complete.

Fast forward 20 years and we follow Lady Gaga’s dress sense as much as her music and antics. Fashion is a household norm. Even art museums have come to the party, displaying iconic fashion from the great designers in hugely popular exhibitions – quite an achievement for an industry that has historically been either utilitarian, or reserved only for high society and often dismissed as ‘ephemeral’ and not worthy as serious art. A quick look at a museum or a Parisian runway demonstrates that fashion is now firmly in the pantheon of Great Art, to be enjoyed down the ages.

Fitness Shoot 2014

Promo Magazine

MBFWA Wrap Up.

Fashion week came to an end last night in spectacular style. As the final runway closed it’s curtains, we heard a sigh of relief from fashionista’s as they kicked off their heels and let down their hair. The carriage works played host to over 40 shows, of which the Promo team were there for 22 of them front row, up close and personal.

The standout this year was the coveted Aurellio Costarella who wowed the celebrity strong crowd with his amazing collection of feathered embroidery creations, and a multicoloured pallet which we saw a stand out bright orange two piece which made us sigh with envy. The collection was a mixture of his signature fitted dresses, belted at the waist and long figure hugging gowns.

Zhivago used a lot of metallics, and crystals encased in their designs this year. We saw pleated skirts, tight dresses and outfits that shone from miles away. They had an 80’s inspired vibe to the clothing with shoulder pads and platforms making their way down the runway. Fortunately the combination worked. We grabbed an interview backstage with model Fatima from New York who was flown down for the show, and gave us the inside scoop on the next big trend; think neon colour and bold statement pieces.

The designer who impressed us the most however, was Ophelié. Showing in the Raffles Showcase for emerging and up & comers their collection was dramatic, striking, bold and symmetric. Based on the Japenese Yakuza clan, the designers took their inspiration from folk tales and Japan’s dark history. The oriental designs mixed with couture elements left us wanting more. The long black coats with golden prints paired with sleek body suits and deconstructed dresses was a winning combination. Based in Beijing the pair flew down for the event, and we are hailing them as the next big thing.

The event was not without it’s fair share of controversy with Alex Perry, Kahlo and Carla Zampatti all slammed for their choice of models. The girls were under fire for their shockingly thin appearance which kept the media storm alive and saw Perry bow under the pressure issuing a public apology. Many of the models had just returned from Paris and New York fashion week, in which they are encouraged to maintain a slim figure.

The Carriage works served the event well, with 3 locations located within it’s walls which saw everyone scrambling from one end to the other to make the next runway. To add to the chaos many shows were delayed by up to an hour, and guests having to slide past an onslaught of photographers to take their seat often getting snapped on the way.

Now that it’s over we can kick back and relax (almost), and hit the after parties to toast to the stylish week that was.


Photography credits; Mike Robinson;ImageImageImage

MBFWA Day Two Wrap Up

Words; Marina Dojchinov

We were there for all the action for day two of Mecrdez Benz Fashion Week. Continuing the trend of designers who left us breathless, we took a front row seat & nabbed an exclusive backstage interview with one at one of the most talked about shows of the festival.

Toni Maticevski steered away from his traditional palette of monochromes, and instead took us on a journey into a bright world of colour, with hues of orange and reds. His signature of look of delicate silks, interwoven with feathers was present with the 14/15 collection on display, to which he credits futuristic elements such as time travel and the thought of sending models into space.

Michael Lo Soldo, put on an extravagant show with models donning loose fitting garments that flowed effortlessly, mixed with structural pieces that sat in all the right places.

Surprisingly both escaped criticism for their choice of models. Alex Perry, Carla Zampatti and Kahlo all came under fire this week for their choice of thin girls. Notably Cassi Van Den Dungen and Nicole Pollard  received the most condemnation with the editor in chief of Maree Clair Jackie Frank calling the girls agents directly after the show to enquire about their health.

We can’t reveal to much just yet, but make sure to grab your issue of Promo packed full of fashion, and keep checking back for daily wraps up of the to-be-seen-at fashion event of the season.


Photography credits; Mike Robinson.Image