Promo Magazine

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Tag: marina dojchinov

MBFWA Wrap Up.

Fashion week came to an end last night in spectacular style. As the final runway closed it’s curtains, we heard a sigh of relief from fashionista’s as they kicked off their heels and let down their hair. The carriage works played host to over 40 shows, of which the Promo team were there for 22 of them front row, up close and personal.

The standout this year was the coveted Aurellio Costarella who wowed the celebrity strong crowd with his amazing collection of feathered embroidery creations, and a multicoloured pallet which we saw a stand out bright orange two piece which made us sigh with envy. The collection was a mixture of his signature fitted dresses, belted at the waist and long figure hugging gowns.

Zhivago used a lot of metallics, and crystals encased in their designs this year. We saw pleated skirts, tight dresses and outfits that shone from miles away. They had an 80’s inspired vibe to the clothing with shoulder pads and platforms making their way down the runway. Fortunately the combination worked. We grabbed an interview backstage with model Fatima from New York who was flown down for the show, and gave us the inside scoop on the next big trend; think neon colour and bold statement pieces.

The designer who impressed us the most however, was Ophelié. Showing in the Raffles Showcase for emerging and up & comers their collection was dramatic, striking, bold and symmetric. Based on the Japenese Yakuza clan, the designers took their inspiration from folk tales and Japan’s dark history. The oriental designs mixed with couture elements left us wanting more. The long black coats with golden prints paired with sleek body suits and deconstructed dresses was a winning combination. Based in Beijing the pair flew down for the event, and we are hailing them as the next big thing.

The event was not without it’s fair share of controversy with Alex Perry, Kahlo and Carla Zampatti all slammed for their choice of models. The girls were under fire for their shockingly thin appearance which kept the media storm alive and saw Perry bow under the pressure issuing a public apology. Many of the models had just returned from Paris and New York fashion week, in which they are encouraged to maintain a slim figure.

The Carriage works served the event well, with 3 locations located within it’s walls which saw everyone scrambling from one end to the other to make the next runway. To add to the chaos many shows were delayed by up to an hour, and guests having to slide past an onslaught of photographers to take their seat often getting snapped on the way.

Now that it’s over we can kick back and relax (almost), and hit the after parties to toast to the stylish week that was.


Photography credits; Mike Robinson;ImageImageImage

MBFWA Day Two Wrap Up

Words; Marina Dojchinov

We were there for all the action for day two of Mecrdez Benz Fashion Week. Continuing the trend of designers who left us breathless, we took a front row seat & nabbed an exclusive backstage interview with one at one of the most talked about shows of the festival.

Toni Maticevski steered away from his traditional palette of monochromes, and instead took us on a journey into a bright world of colour, with hues of orange and reds. His signature of look of delicate silks, interwoven with feathers was present with the 14/15 collection on display, to which he credits futuristic elements such as time travel and the thought of sending models into space.

Michael Lo Soldo, put on an extravagant show with models donning loose fitting garments that flowed effortlessly, mixed with structural pieces that sat in all the right places.

Surprisingly both escaped criticism for their choice of models. Alex Perry, Carla Zampatti and Kahlo all came under fire this week for their choice of thin girls. Notably Cassi Van Den Dungen and Nicole Pollard  received the most condemnation with the editor in chief of Maree Clair Jackie Frank calling the girls agents directly after the show to enquire about their health.

We can’t reveal to much just yet, but make sure to grab your issue of Promo packed full of fashion, and keep checking back for daily wraps up of the to-be-seen-at fashion event of the season.


Photography credits; Mike Robinson.Image